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CASE STUDY-www.peopletrace.com A local businessman in the process of forming a company specialising in tracing lost family members and relatives approached Concept Websites Ltd in Summer 2001.
Critical to the success of the Internet Strategy was the generation of quality-targeted traffic to the web site. This meant that potential customers using Search Engines would need to be able to find the site quickly and efficiently under pre-determined search words and phrases. In close conjunction with People Trace, the web site was created to a specific style and theme, with all of the necessary services information as well as disclaimers, legal terms and conditions and associated legal requirements.
By early 2002 the web site was averaging over 150 unique visits every day and orders are being taken. Mr Ramsden received commissions from Australia, New Zealand, Japan and China and is so far delighted with the performance of the web site. Under the search term "trace people" the site is ranked 4th out of 1,320,000 And under "trace people uk": 1st out of 291,000, both on Google, the biggest Search Engine currently in use Worldwide. "David White of Concept Websites Ltd explained how effective the Internet could be as a marketing and advertising medium, and the sites performance already backed up his comments. The web site is exceeding expectations already and I am looking forward to a busy first year of trading," said Mr Ramsden. Such has been the success so far that Andy is investing in a second web site to run along side the original to promote even more services..
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Due
to the International nature of the potential Clients, People Trace
Managing Director Andy Ramsden needed a web site that would offer
all of his services on line, with real time payment solutions in place
so that Clients could order and make the payments at any time, night
or day.
The
web site www.peopletrace.com went live on the 31st October 2001 and
Concept Websites Ltd began the Search Engine Promotion process. However
aggressive and effective the promotion, there is a period of around
6-8 weeks before any results start to be seen. This was the case with
Peopletrace.com and in December, enquiries were starting to come through
via the web site.
