Case Study - Wold View House

Irene Kendal needed to generate some business for her Bed and Breakfast and horse riding centre in Thealby in the heart of Lincolnshire. The business had been badly affected with the outbreak of foot and mouth and things were getting tight to say the least.

"We had visitors from all over the country previously but the foot & mouth meant that custom had virtually dried up for both the horses and the tea rooms" said Irene.

Concept Websites Ltd devised a strategy to generate traffic to the web site both directly and indirectly. "We knew that the most obvious search parameters for Irenes core business would be 'B&B Lincolnshire, hotel Lincolnshire' etc but we needed a more lateral view to generate even more enquiries" said David White of Concept Websites Ltd.

"Irene had told us that she had visitors in the past from as far away as the USA and Japan. Many of these visitors wanted to walk the Viking Way, visit Cadwell Park motor racing circuit or simply tour Lincolnshire. We created pages that would be found under search engine results for 'lincolnshire b&b, Cadwell Park, Lincolnshire Tourist information etc. This has been achieved and each search generates a top ten ranking for wold view house web site.

Irene has had enquiries and bookings world wide, including very recently an enquiry from Japan regarding students staying at her B&B for 12 months while visiting the UK..

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