Von
Dutch Clothing
Designer clothes available Online
Von Dutch Clothing
Von Dutch clothing, founded in 1999, provides white-trash fiends
everywhere with greaser-chic jeans, skinny T-shirts and motorcycle
jackets, but it's the wide-billed, foam-front trucker's hat that has
elevated the label to its current God-like status.
The Von Dutch clothing are made from a variety of fabrics, including terrycloth, velvet, leather, denim and even faux Dalmatian fur (Cruella DeVille is somewhere scoffing). Each design is limited to a run of 1,000, which both fuels demand and explains why you might have to wait 5 years to cover your noggin' with certain styles.
Although the company may appear relatively new, it's rooted in some interesting history. Von Dutch the artist, whose real name was Kenny Howard, was the father of the 1960s "kustom car" craze. He virtually invented the Von Dutch Hatch freestyle pin-striping and painted flames that became signature of the Southern California car subculture, and had a signature logo--a bloodshot winged eyeball which is now visible on most Von Dutch merchandise.
Controversial throughout most of his life, he died in 1992 and his daughters sold the rights to his name four years later to Michael Cassel, an entrepreneur who wanted to open a business that would appeal to the hot rod crowd. A few years later, Cassel entered into a partnership with Tonny Sorensen, a Tae Kwon Do world-champion who was a fan of the artist and took over the reins as the CEO of the company which produces Von Dutch clothing .
